Privacy policy

Last updated: September 26, 2025

Recalibrate AB (“we”, “our”, “us”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the “Services”). This Privacy Policy explains how we collect, use, and share your personal information when you use our Services.

For the purposes of the EU and UK General Data Protection Regulation (“GDPR”), Recalibrate is the data controller of your personal information.

Our contact details are:
Recalibrate AB
Ryttmästaregatan 3
254 53 Helsingborg, Sweden
Email: info@recalibrate.se

1. Personal Information We Collect

We may collect the following categories of personal information, depending on how you use our Services:

  • Contact details: name, billing/shipping address, email address, phone number.

  • Account details: username, password, preferences.

  • Financial information: payment details (handled securely by payment providers; we do not store full card numbers).

  • Transaction details: items viewed, purchased, returned or exchanged.

  • Communications: information you send us, e.g. via customer support.

  • Device & usage information: IP address, browser type, operating system, log data, and cookie identifiers.

We may collect this information:

  • Directly from you (e.g. when placing an order).

  • Automatically (e.g. through cookies or log files).

  • From service providers and partners (e.g. Shopify).

2. Legal Bases for Processing

We process your personal information under the following legal bases (Art. 6 GDPR):

  • Contract necessity: to process your orders, payments, deliveries, and customer account.

  • Legal obligation: to comply with tax, accounting, and consumer protection laws.

  • Legitimate interests: to improve our Services, prevent fraud, and market relevant products (unless your rights override these interests).

  • Consent: for email marketing, cookies, and any processing that requires your prior approval. You can withdraw your consent at any time.

3. How We Use Your Information

We use your personal information to:

  • Provide, operate, and improve the Services.

  • Process payments, deliver orders, and manage returns.

  • Communicate with you regarding your account or orders.

  • Send you marketing communications (if you have consented).

  • Prevent fraud, maintain security, and comply with the law.

4. How We Share Your Information

We may share your information with:

  • Shopify (our store host and e-commerce provider). Shopify processes your data in order to provide us with the Services. Learn more: Shopify Privacy Policy.

  • Service providers (payment processors, shipping carriers, IT providers).

  • Marketing partners (where you have consented to receive marketing).

  • Authorities (where required by law or to protect legal rights).

  • Business transfers (if we undergo a merger, acquisition, or sale of assets).

  • Advertising and Pixel Partners (Meta, TikTok, etc.):
    If you consent via our cookie banner, we may share certain information with our advertising partners, such as Meta (Facebook/Instagram) and TikTok. This may include cookie identifiers, IP address, device information, browsing behavior and how you interact with our website. This information is used to measure conversions, improve our advertising performance and create custom audiences. These partners may process your data outside the EU/EEA (including in the United States). Where required, we rely on Standard Contractual Clauses and other appropriate safeguards. You may withdraw your consent at any time via your cookie settings.

5. International Data Transfers

Your data may be transferred outside the European Economic Area (EEA) or UK (for example, to Shopify in Canada and the US). In such cases, we use safeguards such as the European Commission’s Standard Contractual Clauses or rely on adequacy decisions.

6. Data Retention

We retain your personal information only as long as necessary for the purposes set out in this Privacy Policy:

  • Transaction data: 7 years (for tax and accounting obligations).

  • Marketing data: until you withdraw consent or unsubscribe.

  • Account data: until you delete your account or request erasure.

  • Other data: as long as needed to provide Services or comply with legal requirements.

7. Cookies and Tracking

We use cookies and similar technologies to operate and improve our Services, analyze traffic, and personalize advertising. Where required, we will ask for your consent via a cookie banner. We also use advertising and conversion pixels (such as the Meta Pixel and TikTok Pixel) to measure campaign performance and deliver relevant ads. These are only activated if you provide consent through our cookie banner.

For more details, contact us att: info@recalibrate.se

8. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate data.

  • Request erasure (“right to be forgotten”).

  • Restrict or object to processing.

  • Request data portability.

  • Withdraw consent (where applicable).

To exercise these rights, contact us at info@recalibrate.se. We may ask you to verify your identity.

If you are dissatisfied with our response, you also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten) or your local supervisory authority in the EU/EEA.

9. Children’s Data

Our Services are not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

10. Security

We use appropriate technical and organizational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security of data transmitted online.

11. Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will update the “Last updated” date and provide notice where required.

12. Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Recalibrate AB
Ryttmästaregatan 3
254 53 Helsingborg, Sweden
Email: info@recalibrate.se